Facebook advertising is absolutely free, but only works if you use the best Facebook advertising strategies. You cannot just hit the publish button blindly and expect to have the best result because that is both leaving money out the table or makes you look silly due to your inability to target the proper audience.
All types of Facebook marketing strategies are scattered all over the internet, so we want to cover more specific ones, not just general ones. The best way to find a good strategy is by asking others who have done successful advertising with Facebook.
Many of the big players in the Facebook scene have assembled great strategies that work well, so if you aren’t using them, it is time to dust off and start using them. We’ll cover a few of the best Facebook advertising tips below.
When you get started building your Facebook marketing funnel, one important thing to note is that you should separate your ads into two buckets: one for highly qualified leads and one for less qualified leads. Your goal is to draw in the less qualified crowd, so your ads should be focused on funnels where you already have a relationship with the leads.
For example, let’s say you own and operate a fitness center. Instead of trying to sell weight loss products to random people, you could focus your ads on younger, more active people who are in their teens or early twenty’s.
Another important thing to keep in mind when optimizing your Facebook campaign is that ads need to be set up in different ad types. That means you need to have a blog in addition to an ad campaign.
If you already have a blog, you can create great video content that you can then place in video ads and track the performance of that ad campaign. If you do not have a blog, you can create unique content around Facebook marketing strategies that will allow you to track the effectiveness of the different ad types.
This is especially important because you want to know which ads are performing the best so that you can focus your resources in the areas that will generate the most sales.
key goals of Facebook marketing
One of the key goals of Facebook marketing is to find highly targeted audiences. You will need to identify these audiences in order to target them effectively.
For example, if you are in the healthcare industry, it would be smart to target young students or college students rather than seniors or doctors. Keep in mind that the demographics of your audience are important indicators as to what they want. You need to understand this when trying to optimize your Facebook advertising efforts.
The second thing you will want to do is promote your business in a highly quality video content. Most people are more likely to engage with ads that they are attracted to or are directly related to the content they already found online.
For example, if you sell weight loss products, create high-quality video content related to the topic and then to place an advertisement for your services on a page that is relevant to the content. This is one of the best Facebook advertising tips to remember because it is something you can use even after the ad has been posted because the video content can continue to drive potential customers to your website.
Another one of the best Facebook advertising strategies to follow is to take advantage of mobile social marketing. People are spending more time on their phones than ever before. If you want to tap into this market, then you should try placing mobile ads in the form of photos, graphics, and videos.
This strategy will allow you to not only reach more individuals but also allows you to interact with them on a more personal level. Many of the best Facebook ad networks will provide you with the tools necessary to place these types of ads.
The last one of the four strategies we are going to discuss relates to pay per click and pay per lead strategies. There are many PPC campaigns and even PPC campaigns that can be implemented on Facebook.
These strategies are generally considered to be less effective because of the low cost per click as compared to the pay per lead strategy. However, if you want to ensure your success with Facebook, it is important that you find a PPC campaign that works and then implement it on Facebook.
The final of the four strategies we are going to talk about relates to the quality of the ad placements and the call to action. Ad placement is very important because this is where you are essentially telling people what to do.
However, many people make the mistake of simply placing their ads where there is traffic such as on the top or bottom of the page. However, this is not necessarily a good strategy because traffic is not always the best way to determine what someone will do. Instead, you should think about what will get your customer’s attention and then encourage them to take the action you want them to take.